Lobby
Teodora Migdalovici, The Alternative School’s founder, became a reputed lobbyist for the Romanian Creative industry abroad, since early 2000. She promoted jurors or recommended speakers for the Cannes Lions, Eurobest or Dubai Lynx stages or hosted events on the Croisette. As publisher, she launched various premium magazines – Romanians are Smart, LadiesFirst, #BestOfEurobest - to promote industry leaders and their work. With a soft spot for the Romanian soul expressed through beautiful items, she curated yearly local designer or craft pieces, be it fascinators, jewelry, wine or fashion articles, to be offered to influential foreign business & creative figureheads, as a statement for Romanian contemporary talent.
In a time no one believed in the power of Romanian Creativity to shine bright on the global stages, she coached the most influential agencies at the time and created the brief for the industry. "Love your problems", she said. "Not only because half of the solution resides within, but also because jury members are always looking for the cultural relevance. Also, forget about the most crowded competitions. Aim for those that have a Romanian relevance and be the best in your own category." Talented Romanians performed and international success followed.
Thank you
amazing jurors
She was the one proposing the PR category among the Cannes Lions disciplines as early as 2006 and suggested a dedicated price category for students. The youngest participants in Cannes, aged 16, were also a first on the Croisette, thanks to her lobby and alliance with the reputed Lauder Reut leaders. Along the years, she made sure Romania is admirably represented in the most influential creativity events of the world.
What do you think ?
"I have known Teodora Migdalovici for close to 20 years. I have watched her passion, cultural intellect and business acumen grow into a social positioning, where she understands and - in fact - must do the best she can to help others, not as fortunate as she is herself. To want to help others is noble, but to do so utilizing her many skills will undoubtedly be a fast track for those that she has the opportunity to work with."
Chairman LONDON INTERNATIONAL AWARDS
Former Chairman CANNES LIONS
Since 2017, she dedicated consistent trunks of time to map uprising creative industries from effervescent markets, such the ones in the Middle East. The result of this work evolved in the Loveandlobby.com, a platform promoting nations beyond clichés, through their best talents.