Yearly, a cohort of bright Romanian youngsters had access to outstanding education in Cannes Lions and other creativity related events, thanks to Bitter Almonds association and its sponsors. Exposure to the best content out there, be it local or international, can generate transformative mutations on talents’ fertile ground, is the facilitators’ belief. If properly nurtured, mustard seeds can grow into impressive trees. And if we look back to the path of so many alumni empowered by sponsors over the years, a full, exotic, intricate greenery exploded into market, helping not only people’s evolution, but the industry itself.
Help people help themselves
Before launching the school, I’ve spent years in social activities and NGOs. In the 90, Romania was full of hopeless causes. The level of compassion was colossal and so many embarked on the support road, me included. But after a while, I looked at the effort and the results and couldn’t help but wonder: what if some percent of this energy could contribute to transform potential into reality? What if we would give people the final necessary push that puts them into the right orbit, so right that they will be able, themselves, to magnetize others and be a change generator themselves?
Teodora Migdalovici
Why sponsor The Alternative School programs &
its brightest talents?
5 Reasons to join
Reputation, through appealing brand associations: private education, international competitions, creativity, cosmopolite vibe
A qualitative research tool: via solved briefs, a shortcut into the taste, mentalities and mindset of the Gen Z.
WIN-WIN-WIN: Flexible, well-articulated format, allowing contribution for the community, while involving specializations and other benefits for the company’s teams.
Press & SoMe exposure – it’s not education washing, it’s just being inspirational for the company’s entire inner & outer universe.
Let’s face it: putting the career of a young talent on an international orbit is priceless.
How sponsors can engage
9+ months of collaborative exposure, in Romania & abroad
Propose a scholarship brief announced in the public space.
The talents behind the best solutions win a spot at the school, no fees attached.
Come up with a second brief, solved by all those enrolled in the Alternative School's program, with destination Cannes Lions for the best team.
Between 12 and 21 teams can solve the briefs.
Credits: Lab Creative Agency Team | Product: Bubble gum
More benefits:
Personal branding photo shoot with the winning team
The winning team goes to Cannes Lions for a week under the sponsor’s regalia.
Live on SoMe from Cannes Lions by the winning team, under the sponsors' umbrella.
While back in the country, a presentation is delivered for the sponsors’ team.
Offering a co-signed diploma, wearing the sponsor signature, for the Alumni.
By endorsing #TheFutureOf series, events build around common selected topics with high relevance for the market. #TheFutureOfMoney #TheFutureOfCreativity #TheFutureOfBeer #TheFutureOfPR #TheFutureOfMedia #TheFutureOfLuxury were successful platforms.
As great believers in personalization, we collaborate with each partner to design the events in the spirit of their brand, creating bespoke menus, edited gourmet experiences and accommodating designated areas for their latest products to be discovered by the creative crowd. Contests, brand activations, community discounts, a talk inserted in the speakers’ panel were some of the solutions for our worlds to happily collide.
4. Win-win-win
the gift that keeps on giving
The brand has exposure, engagement, access to ideas, an appealing association with the longest creative education platform in Romania, and best of all, supports a cause with impact on a long term for the evolution of the local communication industry.
Appealing?
win@thealternativeschool.com
If creativity, education, performance and international connections with the brightest minds in communication are among the causes your brand resonates with, let’s meet over a coffee and create together the ideal sponsorship package.
5. Important dates
when & where
SEPTEMBER-DECEMBER Pick your category, pick the topic of your event and its date.
NOVEMBER-FEBRUARY School entries are open. Best time for the scholarship brief.
MARCH-APRIL The school takes place on line, via zoom & offline, via a day event. Best time for the second scholarship brief.
1st of APRIL Creativity Day. Best time to activate your brand during the event.
MAY Communicating the winners. Shoot with the sponsor and the winners.
JUNE Cannes Lions & The Young Lions competitions. Perfect context for activations on the Croisette.
JULY-SEPTEMBER Best of Cannes. Cannes Summer. #TheFutureOf. Best moment for events & other activation programs.
NOTE The program is pretty much flexible and we can adjust the timeline & the events according to the industry context & life itself. Enough to say, we always managed to find smart solutions even during the lockdown & beyond.
